In a poignant homage to American agriculture, Ram Trucks once featured the renowned voice of broadcaster Paul Harvey in a striking Super Bowl advertisement. The commercial utilized archival audio from Harvey’s 1978 address, “So God Made a Farmer,” delivered in a manner reminiscent of a heartfelt sermon from a small-town church. The production was deliberately minimalistic, ensuring the authenticity of the original recording was maintained.

For a duration of two minutes, the visuals consisted of a sequence of still images—farmers engaged in their labor, pastoral landscapes, and serene moments of faith and family. These images were not meticulously staged but appeared as genuine snapshots from a family’s treasured album. Scenes depicting fields, barns, and sunsets illustrated the breathtaking allure of rural life, while the presence of Ram trucks seamlessly tied the narrative to the brand.

Harvey’s eloquent words paid tribute to the commitment, perseverance, and spirit of farmers, equating their labor to a divine calling. Phrases such as, “I need somebody strong enough to clear trees yet gentle enough to tend lambs,” highlighted the exceptional blend of strength and tenderness that farmers possess. Interwoven with motifs of patriotism, faith, and family, the commercial resonated deeply on an emotional level.

This advertisement skillfully brought together three timeless symbols of American culture—farmers, Ram trucks, and Paul Harvey—into a moving tribute to hard work and heritage.